MAP Consulting is a commercial division of Map Sports that consults to corporate organisations in the fields of marketing, sales, sponsorship and events.
At Map Consulting we work closely with our clients in building the framework and structure to help businesses achieve set goals.
Map Consulting specialises in:
- Sponsorship sourcing, managing and leveraging
- Marketing consulting
- Above and below the line marketing campaigns
- Sales management
- Event delivery
- Corporate entertainment
Events & hospitality
Map Consulting work closely with corporate clients in the strategic allocation of marketing spend and leveraging the right level of entertainment based on key objectives and target audiences. We deliver high quality events and hospitality as stand alone experiences or alongside some of the Australia’s biggest sporting events in rugby league, rugby union and horse racing, to name just a few.
CASE STUDY – State Of Origin Rugby League – Legends Club
Background
• Rugby League’s annual Interstate clash between NSW & QLD had fast become the pinnacle of provincial domestic sport in Australia. Corporate Hospitality sales for the event had suffered due dramatic move from the corporate friendly Sydney Football Stadium at Moore Park to the bigger Stadium Australia in Homebush. Map Sports Managing Director was bought in to build a sustainable event that catered to SME and middle management for the fixture.
Assignment
• Create an event that could cater for ‘white collar’ middle management and SME blue Collar business whilst maintaining set per head investment budgets.
Results
Event sold out 2 weeks prior to event taking place with 400 corporate in attendance on the night. This was achieved through maintaining a low event cost structure, allowing target audience to buy in greater numbers which also kept cost of sale low. Event received excellent promotion and exposure through media partners 2GB and Big League magazine which was supported and reinforced through a dedicated sales team. Launch event was deemed a success with further expenditure below the line and a larger venue led to year on year increases for the event.