CASE STUDY – State Of Origin Rugby League – Legends Club
Background
• Rugby League’s annual Interstate clash between NSW & QLD had fast become the pinnacle of provincial domestic sport in Australia. Corporate Hospitality sales for the event had suffered due dramatic move from the corporate friendly Sydney Football Stadium at Moore Park to the bigger Stadium Australia in Homebush. Map Sports Managing Director was bought in to build a sustainable event that catered to SME and middle management for the fixture.
Assignment
• Create an event that could cater for ‘white collar’ middle management and SME blue Collar business whilst maintaining set per head investment budgets.
Results
Event sold out 2 weeks prior to event taking place with 400 corporate in attendance on the night. This was achieved through maintaining a low event cost structure, allowing target audience to buy in greater numbers which also kept cost of sale low. Event received excellent promotion and exposure through media partners 2GB and Big League magazine which was supported and reinforced through a dedicated sales team. Launch event was deemed a success with further expenditure below the line and a larger venue led to year on year increases for the event.
Map Consulting works in conjunction with some of Australia’s leading sports venues and stand alone agencies to develop strong customer relationship programs. Well designed and targeted campaigns are an integral and highly effective part of a strategic sales process.
We work alongside our clients to identify key markets and design programs to build business growth. At Map Consulting, we deliver results because we understand the sales cycle.
“Andrew and Map Sports have proved a fantastic extension to the corporate entertainment arm of our business. Each dealing was handled in the most professional manner and Andrew’s wealth of experience also assisted us in putting the right packages together.”
Cameron Dearsley, Sales & Sponsorship Manager, Sydney Turf Club
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CASE STUDY – Golden Slipper – Sydney Turf Club, Rosehill Racecourse
Background
The Sydney Turf Club’s Golden Slipper engaged Map Consulting to leverage its existing database and also provide warm contacts in corporate entertainment. Generating leads and closing sales was supported by a co-ordinated marketing and promotions campaign.
Assignment
- To drive sales and awareness of the Golden Slipper and report on trends within the hospitality market.
- Work with STC in designing suitable packages according to current market trends and overall economic climate.
- Deliver key reporting programs to ensure data capture for future events
Results
Map Consulting implemented a program that drove awareness and sales of a new corporate hospitality package.
- Strong Sales results
- Structured Reporting programs
- Dedicated autonomous sales team
- Exit strategy to determine, best method practices to achieve continued improved results moving forward
- Determined the best method practices to achieve continued sales growth