CASE STUDY – State Of Origin Rugby League – Legends Club
Background
• Rugby League’s annual Interstate clash between NSW & QLD had fast become the pinnacle of provincial domestic sport in Australia. Corporate Hospitality sales for the event had suffered due dramatic move from the corporate friendly Sydney Football Stadium at Moore Park to the bigger Stadium Australia in Homebush. Map Sports Managing Director was bought in to build a sustainable event that catered to SME and middle management for the fixture.
Assignment
• Create an event that could cater for ‘white collar’ middle management and SME blue Collar business whilst maintaining set per head investment budgets.
Results
Event sold out 2 weeks prior to event taking place with 400 corporate in attendance on the night. This was achieved through maintaining a low event cost structure, allowing target audience to buy in greater numbers which also kept cost of sale low. Event received excellent promotion and exposure through media partners 2GB and Big League magazine which was supported and reinforced through a dedicated sales team. Launch event was deemed a success with further expenditure below the line and a larger venue led to year on year increases for the event.
At Map Consulting we have the experience and know-how to assist you in leveraging your sponsorship investment, everything from product placement with an influential athlete, ins-store appearances, right through to an above the line full endorsement campaign.
“I’ve worked with Andrew Purcell in a professional capacity many times over the past ten years. The roles he undertook included sales, sponsorship and event management. Andrew always conducted himself professionally and was very successful delivering above expectations on all occasions.”
Wayne Larden, CEO, Pont3 Pty Ltd
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CASE STUDY – Eric Grothe Jnr & Reebok
Background
Reebok contacted Map Consulting in its search for a suitable athlete to assist in driving an upcoming media campaign to be run through the winter months. With a key message to deliver to position the brand away from key competitors, it was vital the right personality be used.
Assignment
- Work closely with Reebok in selecting the right personality to deliver its message/values to the core demographic.
- Work closely with brand in structuring and delivering athlete for promotional photo shoots and appearances
Results
Map Consulting negotiated a 2 year endorsement contract for Eric Grothe to be the Rugby League face of Reebok’s successful ‘I am what I am campaign’. Multiple photo shoots and TVCs were produced with Eric being the League focal point. Eric represented Reebok at industry gatherings where he engaged independent and chain retailers on the performance levels of the boot he was endorsing. Reebok was very satisfied with Eric’s “fit” with the campaign.